Pay Per Click Management

PPC or Pay per click advertising is a highly cost-effective way to attract inexpensive, highly targeted website traffic. 

Gold Star Consult and Marketing provides hands-on search engine marketing (SEM) services focusing on pay per click management and consulting services. We work with you like partners, developing search marketing strategies that achieve specific goals: yours, not ours. The campaigns we design incorporate tracking, so you can see the results, and intelligent analysis, so programs can be continuously refined to achieve greater value, while reducing expenses.

Results - is what it is all about, with our world class customer service, high level of employee training and our overall commitment to quality through continuous improvement, we bring the best in class, best practices to the PPC Management Industry.  With our pay per click bid management software and proprietary analysis tools we deliver results.

We have the experience to manage campaigns with monthly advertising budgets from € 3,000 to € 80,000 a month that incorporate 100,000+ keywords, with clients receiving a return on investment from 20% to 250%. 
Managing a pay per click campaign is not just about buying keywords, it is about the analysis of the results and determining the maximum cost you are willing to spend down to each individual keyword. 
Conversion and ROI Tracking is key, the ability to track performance and gather information is mandatory for success today. Since there isn’t a single tracking program or service that is 100% accurate, Gold Star Consult and Marketing uses a variety of tracking software programs depending on the client’s needs. 

What Are The Most Popular Pay Per Click Engines? 
There are many cost per click engines operating on the Internet. The three largest cost per click engines are Yahoo and Google Ad Words 

 

Yahoo

More than 80% of Internet users are reached by an Yahoo campaign. Overture search results can be seen on Yahoo!, AltaVista, All The Web, Overture, and dozens of other major search engines. Yahoo has an automated bidding system that ensures a bidder that they will never have to pay more than necessary for the placement they want. While this utility is extremely useful, it still requires tedious labor to monitor the bids and the placement. Our client's Yahoo campaigns are constantly monitored by our Web Marketing Department to ensure that the campaigns are always cost-efficient.


Google Ad Words

More than 200 million times a day,people use Google and its partner sites to find what they're looking for. A Google Ad Words CPC campaign will reach all of the major search engines that are not covered by Overture. These include Google, Froogle, (Google's new search engine) AOL, Netscape and Excite. 
Your ad is ranked on the search results and content pages based on a combination of its maximum cost-per-click (CPC) and click through rate (CTR). The higher your CPC or CTR, the higher your ad's position. Because this ranking system rewards well-targeted, relevant ads, you can't be locked out of the top position, as you would be in a ranking system based solely on price. Both popularity and cost are taken into account. 


Our client's Ad Words campaigns are constantly monitored by our Web Marketing Department to ensure that the campaigns are always cost-efficient.  Contact our Web Marketing Department and one of our specialists will give you an analysis of your Web market and which cost per click engines could be the key to driving increased, targeted traffic to your website.

Pricing

The Gold Star Google AdWords Program is extremely affordable and knowing that a team of experts is managing your online marketing campaign. Our pricing model includes a one-time setup fee, followed by a monthly account management fee based on your budget.

Setup Fee : €495

Your Google AdWords Budget ibusiness Management
€250 or Less €89
€251 - €500 €169
€501 - €750 €299
€751 - €1000 €259
€1000 - €2000 €299
€2001 - €3000 €369
€3001 - €4000 €399
€4001 - €5000 €489
Over €5000 Please Call


What to Expect

  • Increased web traffic
  • Increased your revenue
  • Increased web leads
  • Outstanding customer service
  • Valuable monthly reporting/li>


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